Define – BUS INFORMATION REVIEW (for London Buses) 1994

Description

This comprehensive 147-page report, “Bus Information Review,” was produced by define Research & Marketing International plc for London Buses Ltd in February 1994. Documenting nine phases of extensive qualitative and quantitative research conducted over a year, it meticulously investigated bus information usage, comprehension, and design effectiveness. The study employed a robust methodology, including fieldwork and hall tests with 528 respondents, and specifically addressed the needs of visually impaired and night bus users. Rich in visual context, the report features numerous appendices showcasing tested timetable and map designs, along with conceptual illustrations of passenger information initiatives. Its findings were pivotal in the confident introduction of a new mapping style and revised bus information presentation, making it a significant historical record of strategic public transport user experience design.