Define – NIGHT BUS INFORMATION 1993

Description

This 28-page market research report, titled “Night Bus Information: Presentation of Findings,” was meticulously prepared for London Buses Ltd. by the agency ‘define’ in October 1993. Presented in a distinct, diagonally-split graphic format with minimal imagery beyond company logos and evocative user quotes in speech bubbles, it offers a fascinating historical snapshot of London’s night bus services in the early 90s. Based on a qualitative study utilizing extended discussion groups with both “Pragmatist” and “Phobic” night bus users and potential users, the document provides highly trustworthy insights. It comprehensively details user requirements, perceptions of night travel, and appraisals of existing information, making it a significant resource for understanding historical urban public transport behaviors and information design challenges in a pre-digital era.