Ellson and Tebb – BENEFITS AND COSTS OF PROVIDING ADDITIONAL INFORMATION ABOUT URBAN PUBLIC TRANSPORT SERVICES 1981

Description

This 1981 “TRRL Laboratory Report 991,” a 33-page document co-authored by P.B. Ellson (Transport and Road Research Laboratory) and R.G.P. Tebb (West Yorkshire Passenger Transport Executive), provides a detailed, experimental study on the cost-effectiveness of urban public transport information. Produced by official government bodies, its trustworthiness is high. The report features tables, figures illustrating data trends, and includes a full copy of the experimental public transport leaflet, plus photographs of the bus stop displays used. Despite its age, this report remains significant for its rigorous methodology, demonstrating how an investment of £1200 in informative publicity generated between three and ten times that amount in additional revenue within five months, effectively reversing patronage decline. It offers valuable, evidence-based insights for transport planning and marketing.