Ellson and Tebb – REQUIREMENTS, DESIGN AND COMPREHENSIBILITY OF LEAFLETS TO PROMOTE EXISTING BUS SERVICES 1978

Description

Authored by P. B. Ellson and R. G. P. Tebb, TRRL Supplementary Report 371, published in 1978 by the Transport and Road Research Laboratory, offers a valuable historical insight into the design and comprehensibility of promotional leaflets for existing bus services. Produced under the Department of the Environment and Department of Transport, this 34-page document reflects robust, government-backed research on effective public transport marketing strategies from that era. It features a detailed table of contents and is richly supported by six figures, illustrating the study area, leaflet design, a comparative Dutch timetable example, and user survey data. Crucially, a copy of the final leaflet design is physically included at the back of the report, providing an authentic artifact for researchers. This practical, applied study is an essential reference for anyone examining the evolution of transport information and user-centred design in public services.