FDS International Ltd – OUT AND ABOUT GUIDE 2003

Description

This 86-page document, titled “LONDON BUSES ‘OUT & ABOUT’ GUIDE DRAFT REPORT,” was prepared by FDS International Ltd. for London Bus Services Ltd. in May 2003. It functions as a comprehensive evaluation, blending a formal research report with extensive visual mock-ups of a proposed public transport guide. The report details methodology, public transport usage, user awareness and perceptions of the existing and proposed ‘Out & About’ guides, including likes, dislikes, ease of use (through test exercises), perceived value, and impact on Transport for London’s image. Over half the document comprises full-color reproductions of the proposed guide, showcasing detailed spider maps, Underground and rail network maps, bus timetables, local listings, and essential travel information. This dual format offers both qualitative and quantitative data on user interaction and provides concrete visual examples, making it a valuable resource for understanding the design and reception of transport information at the time.