FDS International Ltd – SPIDER MAP RESEARCH 1999

Description

This comprehensive 71-page “London Transport Buses Spider Map Research Final Report,” prepared by FDS International Ltd. for London Transport Buses in September 1999, documents extensive user research into a new ‘spider map’ concept for bus stops. Presented in a clear, ring-bound format, the report features a detailed table of contents and structured methodologies—including pre/post surveys, hall tests, and depth interviews—with appended research instruments, underscoring its rigor and transparency. The document is rich in data visualizations, incorporating numerous bar charts and graphs to illustrate findings on user perception, ease of use, and effectiveness of these topological maps designed to supersede conventional local area maps. Ultimately, the report strongly endorses the spider map as a significant improvement, providing valuable insights and recommendations for its future development.