FDS International – TOURIST MAPS 2001

Description

This single-page Research Summary, dated October 2001, provides a concise yet detailed overview of a study commissioned by London Buses Strategy and Policy and executed by reputable agency FDS International. It evaluates visitor reactions to a new Tourist Bus Map, assessing ease of use and its potential to encourage bus travel in London. Based on robust methodology including 113 hall test and eight depth interviews, the findings offer valuable insights into public perception and practical recommendations for map design and usability. Presented in a clear, text-only format without imagery, this document serves as an excellent historical record for studies in urban transport planning, tourism marketing, and user interface design of public transport information. Its official sponsorship and professional execution lend it strong trustworthiness for academic or historical reference. It is a summary of a larger report, contact details for which are provided.