FWT – LEICESTER CITY CENTRE 2011

Description

This 6-page case study, produced by design consultancy FWT, details their 2011 collaboration with Leicester City Council to overhaul the city’s public transport information system. Richly illustrated with over 20 photographs, diagrams, and map examples, the document outlines the challenges of reconfiguring urban bus routes and the resulting passenger confusion. It meticulously explains FWT’s evidence-based approach to developing a user-centric ‘Where to Board’ (WTB) scheme, emphasizing clear bus stop identification, map integration, and information hierarchy. While focusing on a specific project initiated in 2008, this professional report offers valuable insights into effective wayfinding design principles, making it a highly trustworthy resource for transport planners and urban designers grappling with similar public information complexities. The inclusion of client testimonials and clear project outcomes underscores its practical significance.