Guidi – LONDON BUSES PASSENGER INFORMATION 2014

Description

This comprehensive Master’s dissertation by Rodolfo Guidi, from August 2014 at the University of Westminster, offers an in-depth, evidence-based exploration of London Buses passenger information. At over 15,000 words (24,000 including appendices), this academic work rigorously analyzes the most valued information sources, including real-time displays, smartphone applications, and traditional hard copies. Its trustworthiness is underpinned by extensive primary research, featuring detailed survey data illustrated with numerous graphs, charts, and tables, alongside valuable qualitative interviews with key Transport for London (TfL) professionals. This foundational study provides crucial insights into passenger behavior, technology adoption (including challenges for elderly users), and the strategic significance of various information channels in urban transport, offering a rich historical and analytical perspective for researchers and practitioners today.