Horne, Roberts J and Rose – GETTING THERE 1986

Description

This 25-page article, ‘Getting there: an assessment of London Transport’s endeavour to improve bus passenger information literature for central London, 1979-1985,’ authored by Mike Horne, Jonathan Roberts, and Douglas Rose, appeared in *Information Design Journal* (Vol. 5, No. 1, 1986). It provides a meticulously researched, contemporary account of London Transport’s initiatives to revolutionize bus passenger information. This Part 1 of a two-part series serves as a valuable case study, detailing the evolution of bus map design, market research insights, and proposals from various designers and internal committees. It is richly illustrated with numerous historical bus maps, schematic diagrams, and organizational charts, offering a credible and in-depth resource for scholars and enthusiasts of information design, cartography, and public transport history.