Hudson Payne and Iddiols – LONDON BUS MAP 1990

Description

This insightful qualitative research report, meticulously prepared by Hudson & Dayne & Idiols Marketing, Advertising & Social Research for London Buses Limited (LBL) on February 6th, 1990, offers a unique historical snapshot of public perceptions and usage patterns of the London Bus Map. Spanning 21 pages, the document details a comprehensive investigation based on group discussions conducted in key London boroughs like Romford, Hounslow, and Enfield. It explores travellers’ motives for obtaining the map, their frequency of use, information needs, and opinions on its design, layout, and content. Presented in a clear, professionally typed format with a distinct spiral-bound appearance, the report is entirely text-based, ensuring direct access to the qualitative data without visual distractions. As a commissioned study from a reputable research firm, it stands as a valuable primary source for understanding early 1990s urban transport user experience, map design efficacy, and market research methodologies.