John Briggs Consultants – RESULTS OF QUALITATIVE RESEARCH INTO USAGE OF LOCAL BUS MAPS 1983

Description

This detailed 36-page qualitative research report, prepared in late 1983 by John Briggs Consultants for London Transport, offers valuable historical insights into consumer preferences and usage patterns for local bus maps. Commissioned for LAPC members, it informed strategic decisions regarding public transport mapping in London, specifically focusing on suburban areas like Ealing. The report meticulously details findings from group discussions, exploring user attitudes towards “Old” and “New” style bus maps, including “Cardinal” and “South West” district maps, as well as new test materials. Presented as a scanned, original typewritten document, it features black-and-white reproductions of the different mapping styles evaluated (pages 35-36). This professionally conducted study provides a trustworthy record of early user-centered design considerations, highlighting enduring challenges in balancing map clarity, appropriate scale, and informational detail for public transport users.