Koppa and Higgins – BUS ROUTE GUIDANCE INFORMATION DESIGN 1994

Description

Authored by Rodger J. Koppa and Laura L. Higgins, this foundational manual, “BUS ROUTE GUIDANCE INFORMATION DESIGN,” was published in February 1994 by the Southwest Region University Transportation Center. Spanning approximately 50 pages, it serves as a practical guide for bus and light rail transit systems aiming to enhance route guidance for diverse users, including infrequent riders, tourists, and those with accessibility needs. The document focuses on cost-effective, static information solutions like printed materials and signage, making it relevant for baseline system improvements. Its recommendations are highly credible, stemming from extensive research, a survey of over 60 transit operations, and a robust, multi-page bibliography. Abundantly illustrated with clear diagrams and examples, this manual remains a valuable, trusted resource for foundational information design in public transit.