Le Jeune – INFORMATION – A COST-EFFECTIVE INVESTMENT 1992

Description

Authored by Barry Le Jeune, Head of Passenger Liaison at London Transport, this 10-page document (as scanned) is a valuable historical paper presented at the PTRC course “The Design of Passenger Information Systems” on November 24, 1992. It offers an authoritative and early data-driven perspective on the cost-effectiveness of passenger information systems, a topic still highly relevant today. The paper details London Transport’s diverse information services, from telephone inquiry bureaus and printed publicity to emerging technologies, emphasizing research methodologies—including the use of external consultants—to quantify their financial return on investment. Though presented here in a text-only format without its accompanying tables, it underlines the significance of demonstrating tangible benefits for information expenditure. Preserved by Timetable World, this document is a reliable snapshot of public transport information strategy and evaluation from over three decades ago.