London Buses Ltd – BUS INFORMATION REVIEW PRESENTATION 1993

Description

This 8-page document, dated November 25, 1993, is an invaluable internal memorandum from Sue Taylor, Group Marketing Manager at London Buses Ltd., prepared for the LRPC’s Information & Facilities sub-committee. It details critical research findings from a comprehensive Bus Information Review, presenting proposals for various public-facing elements like mapping styles, timetables, and local bus guides. While the initial pages convey the analysis in text, pages 4-8 feature authentic, full-color examples of the actual timetable and route map designs under consideration, offering a tangible look at late 20th-century transport design. A crucial handwritten note highlights the immediacy of a decision pending on December 9th, adding significant historical context. This makes the document a highly trustworthy and unique archival record, providing a rare glimpse into the strategic thinking and visual evolution of London’s bus information system over three decades ago.