London Buses Ltd – MAPS AND TIMETABLES AT BUS STOPS 1999

Description

This “Final Report: Maps and Timetables At Bus Stops,” authored by Accent Marketing & Research for London Transport Buses in May 1999, offers a unique, in-depth empirical study into how passengers interact with bus stop information. Spanning 44 core pages plus detailed appendices, the research employs a robust mixed-methods approach. It notably incorporates analysis of over 510 hours of covert video surveillance alongside 553 face-to-face interviews at seven diverse London bus stops. The document includes photographic evidence of bus stop setups, examples of video footage, and survey instruments, enhancing its transparency and utility. Despite its age, this meticulously structured report remains a valuable historical resource for urban planners, transport authorities, and UX designers, providing unparalleled insights into real-world user behavior and information efficacy at public transport nodes.