MBL – GUIDELINE DEVELOPMENT FOR LONDON TRANSPORT BUS TIMETABLE LEAFLETS 1999

Description

This comprehensive 69-page qualitative research report, “Guideline Development for London Transport Bus Timetable Leaflets,” was compiled by MBL for London Transport Buses (LTB) and submitted in July 1999. Based on February 1999 group discussions with London bus users, the study provides a detailed snapshot of customer preferences regarding bus timetable leaflet design and content at the turn of the millennium. It meticulously evaluates existing leaflet formats, proposing new layouts and offering recommendations on everything from font size and colour usage to route map specifics, front cover aesthetics, and the appropriate role of advertising. A key highlight is Appendix Three, which features scans of over a dozen actual LTB timetable leaflets from the period (e.g., Routes 13/N13, 268, 341, 189). This makes it an invaluable historical document, offering a unique, customer-centric perspective from a professional research firm on public transport information design.