McKenzie and Irwin – MANAGING INFORMATION 1986

Description

This concise 8-page summary report, titled ‘Managing Information: Provision for Passengers in the Bus Industry,’ was authored by Richard P. McKenzie and Sarah Irwin of the esteemed Transport Studies Unit at Oxford University. Published in 1986, it offers invaluable insights into passenger information needs and provision strategies prior to the widespread adoption of digital technologies. Presented as a clear, scanned document of the original typewritten report, its high readability ensures easy access to its findings, despite the absence of photographic imagery beyond the TSU logo. Funded by the Science and Engineering Research Council (SERC) and boasting collaborations with numerous UK transport operators and authorities, the report’s empirical research – including extensive household and passenger surveys – lends significant trustworthiness and depth to its conclusions. It remains a foundational document for understanding the perennial challenges of conveying transport information, offering a robust baseline for historical comparisons and informing current discussions on effective public transport communication strategies.