Mew Research – MAPS & TIMETABLES RESEARCH 1998

Description

This comprehensive research report, dated December 1998, was conducted by MEW Research for London Transport Buses. Spanning over 100 pages of detailed analysis (excluding extensive appendices that would likely contain concept materials like maps and timetables), this document investigates the efficacy and user perception of newly developed customized timetables and maps. Employing both qualitative research among London residents and a quantitative survey with visitors, the study meticulously assesses information accessibility, design preferences, and potential for generating new bus journeys. It offers a valuable historical record of user insights into readability, clarity, and overall effectiveness of public transport information in a pre-digital era, making it a significant resource for transport planners, designers, and urban historians.