Morgagni and Grison – EAST OR WEST 2019

Description

Authored by Simone Morgagni and Elise Grison from SNCF Research & Innovation, this five-page research paper, likely from late 2018 or early 2019, meticulously examines how mass transit map design influences passenger route decisions. Presented in a formal academic structure with an abstract, detailed methodology, results, and discussion, it features two essential figures showcasing distorted RER D maps and two data tables supporting its analysis. The study employs experimental psychology on 256 participants, validating previous online findings within a more ecologically realistic context. Its significance lies in demonstrating that nuanced map design can profoundly impact traveler behavior and system efficiency. The authors from a major transport operator lend considerable credibility, offering practical, cost-effective strategies for transport authorities to optimize crowd management and service quality through map modifications.