Morris – MARKETING THROUGH SYSTEM MAPS and MARKETING THROUGH TIME TABLES 1980

Description

Dive into this illuminating 5-page excerpt from Ben Moms’ 1980 publication, “Marketing the New Mass Transit,” released by Advocate Publishing Group. This historical document offers a fascinating look at the then-contemporary strategies for marketing public transportation through effective system maps and timetables. It delves into crucial considerations like user accessibility, design principles for readability, data collection, and the importance of multilingual information. Notably, it includes historical context on New York City’s subway map evolution and even touches upon early concepts of electronic information dissemination. The clear, scanned pages, coupled with a visual example of promotional transit booklets on page 53, provide a tangible dimension to the discussion. As a snapshot from 1980, it offers invaluable insights into the enduring challenges and innovative solutions in transit communication, making it a valuable resource for urban planners, marketing professionals, and historians studying the evolution of public transport services.