National Bus Company – TIMETABLE EVALUATION 1978

Description

This insightful 1978 report, “Timetable Evaluation,” from the National Bus Company’s Marketing & Operational Research department, provides a detailed analysis of passenger comprehension and preferences for bus timetable formats. As Report Number 17 in their research series, this ~60-page document is distinguished by a classic illustration of an Eastern National double-decker on its cover, making it both a detailed study and a visual artifact. It meticulously documents extensive survey data, including demographic breakdowns, responses to 24-hour clock usage tests, and rankings of various timetable styles (e.g., NBC, Southend, MAP, PTE). Its comprehensive appendices feature valuable examples of real-world timetables, offering a rich resource for transport historians, graphic designers, or anyone interested in the evolution of public information design. This well-researched publication offers trustworthy insights into optimizing passenger experience in the late 1970s.