Nationwide and European Marketing Surveys – HERTFORDSHIRE PASSENGER TRANSPORT MARKET RESEARCH STUDY 1993

Description

This comprehensive 39-page market research report, authored by nems Marketing Surveys and Cooper Moruzzi in association with Nationwide and European Marketing Surveys, dates from mid-1993. Commissioned by the Hertfordshire Passenger Transport Unit of Hertfordshire County Council, it offers a valuable historical snapshot of public transport perceptions and services in a specific UK county. Structured into detailed sections covering diverse customer segments—including bus and rail users, the elderly/disabled, scholars, non-users, operators, and complainants—the document outlines robust qualitative and quantitative methodologies, adhering to Market Research Society quality standards. Visually a scanned bound report with minimal imagery, its significance lies in providing granular insights into service quality, information effectiveness, and third-party delivery during a crucial period for UK public transport. Its professional authorship and transparent methodology lend high trustworthiness to its findings and recommendations.