Parry – PASSENGER INFORMATION IN A DEREGULATED ENVIRONMENT 1993

Description

Delve into the foundational challenges of urban bus service promotion with this insightful 23-page paper by David Parry, Head of Business Strategy at Merseytravel, presented at a PTRC Course in November 1993. As an expert with decades of experience in local authority transport, Parry offers a highly trustworthy analysis of passenger, operator, and local authority information needs in the nascent era of bus deregulation. The document provides a critical historical perspective, outlining the complexities introduced by increased operators and frequent service changes, and proposes a cooperative framework for comprehensive information provision. Uniquely, its value is significantly augmented by an 8-page, full-color appendix showcasing a “SMART” bus service promotional booklet, offering a tangible, visual example of real-world information design and marketing efforts from the early 1990s. This makes it an invaluable resource for understanding the historical context and practical implications of transport policy shifts.