Pells, Barnes, Kevill and Drake – SEGMENTING THE MARKET FOR BUS SERVICE INFORMATION 1994

Description

Authored by Stephen Pells, Joyce Barnes of TecnEcon Ltd, and Paul Kevill, Sarah Drake from South Yorkshire Passenger Transport Executive, this 1994 PTRC conference paper offers foundational insights into segmenting the market for bus service information. Spanning 12 pages, this detailed technical report employs a robust methodology, including qualitative ‘escorted bus trips’ and a large-scale quantitative survey of 3,492 South Yorkshire residents. It strategically uses clear tables to present key findings on passenger information demands across different travel phases and user demographics. Despite its age, the document’s focus on the “one-size-fits-all” challenge in information provision, set against the backdrop of UK bus deregulation, provides a highly credible and timeless resource for transport planners and researchers interested in user-centric communication strategies and the evolution of public transport policy.