Schneller – THE VISUAL RHETORIC OF SIGNS 2013

Description

This single-page abstract, authored by A. Schneller in May 2013, introduces a practice-based research project from Bern University of the Arts focusing on the visual rhetoric of public transport information design. As a text-only document, it outlines a significant academic inquiry into the effectiveness of signs in wayfinding, orientation, and crucial safety messaging within environments like railway stations and subways. The research critically examines the conventional preference for visual neutrality, questioning whether more conspicuous or emotionally engaging designs could enhance traveller awareness and safety. This concise and trustworthy overview, stemming from an academic institution, offers valuable insights for professionals in information design, public transport operations, and safety management, exploring a vital intersection of aesthetics, psychology, and public utility.