TecnEcon – WEST YORKSHIRE PASSENGER TRANSPORT EXECUTIVE – BUS TIMETABLE RESEARCH 1993

Description

This circa-25-page “Final Report” from October 1993 was produced by TecnEcon Economic and Transport Consultants for the West Yorkshire Passenger Transport Executive (WYPTE). It details comprehensive, market-tested research into public preferences for bus timetable design, directly prompted by evolving accessibility guidelines from the Disabled Persons Transport Advisory Committee (DIPTAC). The document outlines a professional, hall-based interview survey conducted in Leeds and Bradford, ensuring a balanced sample of bus users and non-users, which lends significant trustworthiness to its findings. Focusing on aspects like timetable colour, size, print type, layout of return journeys, delineation of timing points, and representation of bus routes, the report incorporates direct scans of current and various prototype timetables, offering valuable visual context. As a historical snapshot of transport design considerations and user experience research from the early 1990s, it’s an insightful resource for studying public transport communication strategies and their evolution.