The Shires – TIMETABLE COMPREHENSION (2) 1997

Description

This comprehensive report, “Timetable Comprehension (2),” was meticulously produced by The Shires Marketing Department in April 1997. Spanning 29 pages in a clear, spiral-bound format, it represents the second phase of research into passenger understanding of bus timetables. Drawing insights from 344 face-to-face surveys conducted on buses, the document features extensive demographic analyses, frequency tables, and revealing graphs that pinpoint common user mistakes, particularly among older passengers, and issues with interpreting codes or the 24-hour clock. Beyond problem identification, it offers a pragmatic ‘Guide to Good Practice’ covering critical design elements like print size, font, layout, and effective use of codes. Complete with appendices showcasing the full questionnaire and the actual timetable tested, this document serves as an invaluable, trustworthy historical resource for transport professionals and designers striving to create truly user-friendly public transport information.