Transport and Travel Research Ltd – PASSENGER INFORMATION – SEGMENTING THE MARKET 1992

Description

This 38-page final report, titled ‘PASSENGER INFORMATION: Segmenting the Market,’ was prepared in November 1992 by Transport and Travel Research Limited for the South Yorkshire Passenger Transport Executive (SYPTE). It presents a secondary analysis of group discussions from Doncaster, offering qualitative insights into public transport users’ varied information needs, particularly regarding bus services. The document aims to support SYPTE’s development of new information products by assessing whether traditional media like timetables are sufficient and proposing a market segmentation strategy based on user familiarity and travel habits. Though a historical document from over three decades ago, its ‘Final’ status, detailed analysis, and commissioned nature by a public transport authority lend it significant trustworthiness for understanding early approaches to passenger information and market segmentation in the UK transport sector. The report contains minimal imagery but provides extensive direct quotes from participants, enriching its qualitative findings.