Transport for London – BASIC ELEMENTS STANDARDS 2022

Description

This concise, 15-page “Basic elements standard” (Issue 8, November 2022) is the definitive guide to Transport for London’s (TfL) visual identity, officially published by TfL and endorsed by the Mayor of London. As the authoritative source for brand application, it ensures a consistent and strong visual presence across all operations. The document is highly practical, featuring extensive visual examples of TfL’s exclusive Johnston 100 typeface, iconic roundels, various logotypes, and corporate colour palettes for different transport modes and Underground lines. Its trustworthiness is reinforced by consulting the RNIB for its typographic policy, ensuring accessibility. Essential for designers, marketers, and third-party partners, this standard provides clear guidelines on element usage, exclusion zones, and maintains brand integrity, with a direct contact provided for further support from the TfL Graphics team.