Transport for London – PICTOGRAM STANDARD 2009

Description

This comprehensive 15-page ‘Pictogram Standard,’ published by Transport for London (TfL) in January 2009 as Issue 4, serves as the definitive reference for visual communication across all TfL transport modes. Endorsed by the Mayor of London, it underscores TfL’s commitment to a strong, consistent, and instantly recognisable corporate image. The document meticulously outlines hundreds of black and white pictograms, categorised for transport modes, facilities, safety, and general use, with specific colour references. Rooted in the British Standard for Pictograms and designed to complement Department for Transport (DfT) signage, it ensures clarity, safety, and universal understanding. This trustworthy guide is an indispensable resource for designers, sign makers, and communicators, guaranteeing adherence to official TfL design principles for impactful public information.