Transportation Research Board (USA) – INFORMATION AIDS FOR TRANSIT CONSUMERS 1979

Description

This foundational November 1979 report, “Information Aids for Transit Consumers: Conference Proceedings,” was prepared for the U.S. Department of Transportation’s Urban Mass Transportation Administration by the Transportation Research Board. It compiles the discussions and recommendations from a major conference held at the National Academy of Sciences, reflecting expert consensus from a diverse group of transit professionals. This 67-page scanned document provides a valuable snapshot of transit marketing and consumer information systems in the late 1970s, emphasizing the critical role of well-designed user aids. With strong institutional credibility, it includes expert-authored resource papers and highlights from workshops on key elements like system operations, maps, timetables, and signs. It notably recommends significant research prior to developing a comprehensive marketing handbook. Primarily text-based, it features a conceptual diagram on identity resource management and a comprehensive participant list, making it a robust historical resource for urban public transportation studies.