Turnbull and Pratt – TRAVELER RESPONSE TO TRANSPORTATION SYSTEM CHANGES 2003

Description

This authoritative document, “Traveler Response to Transportation System Changes Handbook, Third Edition: Chapter 11, Transit Information and Promotion (2004),” is a critical resource published by the esteemed National Academies Press and the Transit Cooperative Research Program (TCRP). Authored by experts Katherine F. Turnbull and Richard H. Pratt, this standalone chapter, spanning over 70 pages, presents comprehensive, research-backed insights into effective transit marketing. Its value is underscored by its origin from a ‘Third Edition’ handbook, signifying a legacy of trusted information. Available as a free PDF download for immediate access, it offers interpretive documentation, enhanced by a professional cover image and detailed internal tables, making it an indispensable guide for transit marketing staff, general managers, strategic planners, educators, and researchers seeking to inform and promote public transportation services.