Urban Mass Transportation Administration (USA) – EUROPEAN TRANSIT MARKETING PROGRAMS AND CONSUMER-INFORMATION AIDS 1978

Description

This 35-page “Final Report,” dated May 1978, was prepared for the U.S. Department of Transportation’s Urban Mass Transportation Administration. It represents a comprehensive study by the Committee on Transit Marketing and Information Systems, investigating “European Transit Marketing Programs and Consumer-Information Aids” for potential adaptation to U.S. transit systems. The document showcases high trustworthiness, originating from a government-commissioned academic effort. Its formal research methodology is evidenced by the inclusion of detailed survey questionnaires (Figures 1 and 2), numerous comparative tables (Tables 1-9), and other illustrative figures. While the scanned imagery reflects its age, the report’s structured approach and detailed findings make it a significant historical resource for understanding transit marketing strategies from the late 1970s.