Warrington – INFORMATIONAL AND PROMOTIONAL PROGRAMS TO INCREASE TRANSIT RIDERSHIP 1981

Description

This 8-page document, extracted from “TRANSIT JOURNAL, Vol 7 No1 Winter 1981,” offers valuable historical insights into strategic considerations for public transportation. The lead article, “Informational and Promotional Programs to Increase Transit Ridership,” is authored by John E. Warrington, the then-Director of Marketing for the Washington Metropolitan Area Transit Authority (WMATA). Warrington, whose professional photo is included, provides a comprehensive look at early transit marketing challenges and strategies, complemented by a budget graph. A second, equally relevant article, “Plastic Money – An Alternative To Cash Fare Collection,” is contributed by Joan Dain Sulek from The MITRE Corporation. As a publication from a specialized industry journal, this document serves as an authoritative and trustworthy historical record, reflecting foundational thinking on ridership growth and fare collection from a pivotal era in transit development.