Whelan – PUBLIC TRANSPORT PUBLICITY 1993

Description

Authored by Trevor John Stuart Whelan in May 1993, this approximately 60-page ‘Diploma in Transport Research Project’ titled ‘Public Transport Publicity: Getting the balance right’ is a meticulously researched document. It systematically assesses UK public transport information practices of its time, drawing on acknowledgements from industry experts and extensive citations from key reports and market research. The document’s trustworthiness is high due to its academic origins and inclusion of unpublished material. Its practical relevance is enhanced by numerous appendices showcasing real-world examples, including various bus timetables, a passenger survey, a 24-hour clock conversion guide, and a network map. This historical snapshot remains a valuable resource for anyone studying the evolution and challenges of effective public transport information provision.