Winfield – GETTING IT ACROSS 1981

Description

“GETTING IT ACROSS: A REVIEW OF PUBLIC TRANSPORT PUBLICITY,” an 8-page paper by R.C. Winfield of Dyfed County Council, was presented at the PTRC Summer Annual Meeting in 1981. This text-rich document, devoid of embedded imagery, serves as a foundational exploration of evolving public transport marketing strategies. Authored by a practitioner from a local authority, it offers highly practical insights grounded in real-world experience, including cost estimates for publicity materials and case studies from Dyfed. Its origins in a professional conference lend significant trustworthiness. While dated 1981, its structured approach to “Image, Information, Advertising” and the “Why, What, Who, How” of publicity remains remarkably relevant for understanding the strategic shifts in the industry and for informing contemporary transport planning and marketing initiatives.