Wright – THE BEAUTY OF TRANSPORT – LOOK, LISTEN, SMELL 2017

Description

This comprehensive 8-page article, published in October 2017 on ‘The Beauty of Transport’ blog, offers a meticulously researched exploration of Deutsche Bahn’s corporate identity from 2004 onwards. Richly illustrated with numerous high-quality, attributed images – covering trains, buses, station signage, and even bike/car-sharing schemes – it delves beyond mere visuals to include fascinating insights into DB’s sonic and olfactory branding. The author, a clear transport design enthusiast, substantiates this in-depth analysis with extensive hyperlinks to official DB marketing portals, designer portfolios, and academic presentations. It stands as an authoritative and engaging resource, perfect for anyone seeking a detailed understanding of integrated, multi-sensory branding strategies within the transport sector.