Accent Marketing & Research – MAPS AND TIMETABLES AT BUS STOPS 1999

Description

This 1999 final report, titled “Maps and Timetables At Bus Stops,” is a comprehensive 75-page study prepared by Accent Marketing & Research for London Transport Buses. This significant archival document details a high-fidelity research project that utilized a rigorous dual-methodology of covert video surveillance and face-to-face interviews across seven diverse London bus stops. By analyzing over 510 hours of footage involving 3,506 people and conducting 553 detailed interviews, the report establishes a highly trustworthy baseline for understanding passenger behavior and information needs. It provides unique historical insights into the early use of Countdown real-time displays alongside traditional static maps. This well-structured report, available in a compressed PDF format, remains a foundational resource for transit authorities and researchers studying the evolution of urban navigation, information design, and passenger psychology.