Tomlinson – TRANSPORT INFORMATION SYSTEMS WITH DOUG ROSE 2018

Description

Doug Rose of FWT emphasizes that effective transport information design begins with understanding users’ contexts and varied needs. Travelers range from novices to experienced “expert” users, and differing cognitive abilities mean a one-size-fits-all approach fails. Rose argues that multiple coordinated information sources—online journey planners, bus stop flags, timetables, directional signs and real-time displays—must form a coherent “information chain” so passengers can confidently navigate. Physical wayfinding remains vital despite mobile devices. To reduce ambiguity he recommends distinct coding systems for routes and boarding points (e.g., numbers for routes, letters for stands) and clear labeling (e.g., “Bus Stop BF”) to prevent confusion like mistaking stand and route numbers. London’s fragmented approach illustrates common failings: designers often copy others, ignore local context, and underestimate usability problems. Rose calls for locally adapted solutions informed by user testing and psychological studies to improve clarity and reduce passenger frustration.