Yusrina and Ihara – A STUDY OF THE TRANSJAKARTA ROUTE MAP AS AN EFFORT TO IMPROVE JAKARTAS PUBLIC TRANSPORT INFORMATION DESIGN 2022

Description

This study evaluates the usability of Transjakarta’s bus route map to inform improvements in public transport information design. Recognizing route maps as primary wayfinding tools, the authors conducted a two-part investigation: a map-reading experiment and follow-up interviews. In the experiment participants compared two Transjakarta-based map designs by locating specific stops and routes while search time was recorded. Interviews explored user preferences for easily understood design elements. Results indicate that route-line attributes—especially route number, the visual form of the line, and above all line colour—directly influence passenger decisions and how users read maps. Route-line colour had the most significant effect on wayfinding success. The paper concludes that optimizing how route lines are drawn, numbered, and colour-coded is critical to improving map legibility and supporting passenger navigation in Jakarta’s bus network.