Bartram – THE PRESENTATION OF INFORMATION ABOUT BUS SERVICES 1984

Description

This comprehensive 21-page chapter, “The presentation of information about bus services” (pp. 299-319), is a seminal work by Dave Bartram of the University of Hull. Published in 1984 by Wiley in the academic collection “Information Design: The design & evaluation of signs,” it offers a research-backed analysis of user-centric information design for public transport. The chapter meticulously examines the concept of “legibility” in bus systems, the economic rationale for improved information, and the comprehensibility of bus maps and timetables, drawing on numerous empirical studies. Richly illustrated with diverse figures—including schematic and road maps, various timetable formats, and insightful graphs—this document provides data-driven insights. Despite its 1984 publication, its foundational principles of human factors and visual communication remain highly relevant, making it a trustworthy and essential resource for understanding how effective information display can enhance user experience and patronage.