Brown – TIMETABLES – WHOSE RESPONSIBILITY 1988

Description

This five-page document encapsulates a lively industry debate from the pivotal late 1980s. It features a provocative guest article by Stewart Brown, “Timetables: Whose Responsibility?”, followed by a robust “Your Chance to Answer Back” section. These replies are drawn from a diverse group of key stakeholders including marketing managers from bus operators (Trent Buses, Yellow Buses), a London regional passenger committee, and industry consultants. Presented as scanned pages from “PLATFORM” magazine (spanning November 1988 to January 1990 issues), the document retains its original two-column layout, featuring period advertisements and illustrative examples of actual bus timetables (like the lauded Southern Vectis publication). It offers a unique snapshot of post-deregulation challenges, exploring critical issues of information provision, marketing strategies, and passenger communication. With multiple expert voices, it stands as a trustworthy and insightful resource for understanding industry perspectives on consumer information during a transformative era.