Define – WAYFINDER DEPTHS QUALITATIVE FINDINGS 1993

Description

This July 1993 report presents a quantitative evaluation of new bus information installed on the Victoria Test Corridor, comparing perceptions pre and post-installation through face-to-face interviews. The research consistently found that the new bus information represented a significant improvement over previous material across all locations, including Victoria Coach Station, Bus Station, BR Station, Underground, bus stops, and bus shelters. New designs for timetables, bus stop flags, and ‘E’ plates were widely considered clearer, easier to read, more appealing, and better understood. Initiatives such as clearer bus stop names and directions were particularly welcomed and deemed useful. Overall satisfaction with bus information increased significantly. The study concluded that the new information is likely to encourage more frequent bus usage, especially among light/medium users, and has positively enhanced the image of London Buses Ltd, thus strongly supporting its widespread adoption.