Deslauriers – MARKETING CONVENTIONAL TRANSIT 1978

Description

This 16-page research document, “Marketing Conventional Transit: Methods and Criteria,” was authored by Brian C. Deslauriers of the Systems Research and Development Branch, Ontario Ministry of Transportation and Communications, and prepared for presentation in September 1978. It offers a valuable historical perspective on public transit marketing in Ontario during that era. The document is presented in a clear, monochrome, typewritten format characteristic of government reports from the period. While it lacks photographic or illustrative imagery, it includes four data-rich tables that effectively summarize survey findings and analytical frameworks. As an official publication from a provincial government’s research division, it carries significant trustworthiness, providing empirical data and a considered approach to evaluating “soft marketing” activities. Researchers and enthusiasts interested in the evolution of transit policy, marketing strategies, or Canadian transportation history will find this a compelling primary source.