Dinkel – CATCHING UP WITH THE BUS 1985

Description

This 1985 report, “Catching up with the bus,” from the UK’s National Consumer Council (NCC) is a 62-page critical examination of passenger information for bus services. Authored by Camilla Dinkel, it is grounded in a comprehensive survey conducted by the Consumers’ Association, with numerous local observers documenting information quality at bus stops, on vehicles, and across various public locations. The report’s credibility is enhanced by its detailed methodology, extensive references to academic and industry research, and numerous photographic examples of signage, as well as reproductions of actual timetables and maps. It highlights the widespread inadequacy, poor design, and outdated nature of bus information in the mid-1980s, offering a trustworthy analysis and proposing significant improvements for bus operators, local councils, and the government, emphasizing the commercial benefits of better marketing and information provision.