Ellson and Tebb – COSTS AND BENEFITS OF A BUS-SERVICE INFORMATION LEAFLET 1978

Description

This TRRL Laboratory Report 825, “Costs and benefits of a bus-service information leaflet,” is a comprehensive research document published in 1978 by the Transport and Road Research Laboratory, under the UK’s Department of the Environment and Department of Transport. Authored by P. B. Ellson and R. G. P. Tebb (BSc PhD), this 28-page report rigorously investigates the financial returns on providing bus service information. It features a clear layout, incorporating an illustrative aerial photograph on the cover, detailed diagrams of bus networks and distribution points, and analytical graphs and tables that support its findings. As an official government publication (ISSN 0305-1293, Crown Copyright 1978), it offers high trustworthiness through its controlled experimental design and statistical analysis. This report is significant for transport operators and policymakers, demonstrating empirically that a simple, low-cost intervention like an information leaflet can generate substantial, measurable increases in patronage and revenue, specifically a fourfold return on investment.