Ellson and Tebb – LEAFLETS GIVING INFORMATION ABOUT EXISTING URBAN PUBLIC TRANSPORT SERVICES 1981

Description

This 1981 TRRL Laboratory Report 990, a concise 28-page document, offers invaluable insights into the design and comprehensibility of urban public transport information leaflets. Co-authored by P. B. Ellson of the Transport and Road Research Laboratory and R. G. P. Tebb from the West Yorkshire Passenger Transport Executive, it provides an authoritative, research-backed examination of effective public information dissemination. The report is enhanced with a compelling aerial photograph on its cover, a practical image illustrating bus stop display cases, and a clear bar chart summarizing key survey responses, lending both visual interest and data-driven trustworthiness. As a product of a government research institution, it provides a rigorous, statistically analyzed study. Despite its age, the fundamental principles discussed—from content requirements and typeface choices to distribution strategies and user-centric design—remain highly relevant for transport operators, urban planners, and designers focused on improving accessibility and increasing patronage through clear communication.