Evans, Forrest and Morrison – WHERE DO THE BUSES GO 2009

Description

This comprehensive 23-page research paper, published around 2008-2009, offers a robust academic and practical examination of ‘Stop-Specific’ Bus Maps (SSBMs). Authored by Gareth Evans, a PhD Student at the University of Glasgow, alongside senior academics Dr. David Forrest and Dr. Alastair Morrison, and a consultant from Derek Halden Consultancy, it addresses a significant gap in public transport information. The professionally formatted document includes numerous illustrative elements: two line graphs, a flowchart, a diagram, four bar charts, and three example bus maps. Through a rigorous methodology, including a desk-based study and extensive at-stop testing across four UK cities, the authors demonstrate that SSBMs are superior to traditional information media. Findings show SSBMs enable faster, more accurate journey planning with higher user confidence, making this a highly trustworthy and significant contribution for transport planners and cartographers seeking to enhance passenger experience and promote modal shift.