Evans – THE DESIGN AND APPLICATION OF THE STOP-SPECIFIC BUS MAP 2010

Description

This PhD examines Stop-Specific Bus Maps (SSBMs) as a targeted passenger-information tool to simplify journey planning and encourage bus use amid rising car dependency and inconsistent post-deregulation PT information. SSBMs display forward sections of all services calling at a stop, following a progressive-disclosure approach. The research developed a rigorous sampling framework, manual cartographic workflows (CorelDraw contour methods, constrained colour palettes, legibility rules), and produced pilot maps from OS Meridian and NaPTAN data. Field tests across multiple UK towns (randomly sampled, including Cambridge and York) compared SSBMs with conventional network maps and timetables using timed planning tasks (1,239 valid tasks; 636-person sample). SSBMs yielded substantially better performance: ~85% correct answers (76% optimum) versus ~62–63% correct for other PTI, were 3–4 seconds faster, and inspired greater confidence. SSBMs work best at busy multi-service stops and for infrequent users. The thesis recommends automated SSBM generation, further design optimisation, longer trials to assess patronage effects, and online/mobile dissemination; policymakers and operators should improve PT mapping to support modal shift.